Technology dominated our lives even before we can get our shoes on. With the inclusion of smartphones and AI devices like Amazon Alexa and Google home, customer expectations have been soaring. Digital Marketing has become the bedrock for promoting brands and leveraging the business in the global marketplace. Each and every consumer is now online, hence, it becomes more important than ever to create a virtual identity that is reliable and generates brand loyalty.
In order to keep pace with emerging technologies and dynamic customer requirements, it is important to stay ahead in the market with marketing trends. Important marketing insights and trends help in gaining a competitive edge and further develop new and innovative ideas to engage customers, turn leads into clients and eventually steer the business towards productivity. Following are some trends that would help you improve your marketing strategy in the digital year of 2019 paving ways for transformational changes in digital marketing:-
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Voice search is undoubtedly the most popular attribute of today’s digital marketing. Basically, there are two forms of voice searches as of now, i.e., smart speakers, such as Alexa, Google Home, Microsoft Cortana, etc., and pre-installed voice assistants such as Siri, and Google Assitant. Being affordable and convenient, leading brands are planning how to enhance and integrate voice-enabled devices into their business. It is advised that in order to leverage the marketing standards, businesses must invest in voice engine optimization in 2023.
Chatbots are the most efficient form of smart chats that have been exhibiting their prominence for the past few years. Grand View Research revealed that 45% of online consumers prefer using Chatbots to communicate with their desired brands. Chatbots are highly beneficial in enhancing customer experience and allowing marketers to engage with their audience in the most efficient and convenient way. Offering real-time assistance, proactive reactions, and end-to-end support, Chatbots are a vital attribute of digital marketing in 2023.
Micro-moments are basically a few junctures of a consumer’s purchase journey where he/she approaches to learn something, discover something, watch something or intend to buy something. More and more users are engaging in online activities that increase their micro-moments which can be further utilized by marketers to grab consumer attention by instantly catering or being responsive to their requirements. Marketers should take advantage of the micro-moments to generate content and advertising targeting specific customer requirements.
Augmented reality is one of the crucial tools used by marketers in order to leverage customer experience. A modern approach of making the static environment more realistic with a view to enhancing the customer’s buying experience, Augmented Reality is the ideal way to treat your customers like never before. By providing them with a seamless way to visualize their products in order to make a well-informed purchase decision, AR will help in augmenting the online prominence of brands.
In this digitally dominated sphere, it is important to stay in the lead and never miss an opportunity to leverage your business among the target audience and build a staunch base of brand advocates. Stay updated and follow the right tactics to retain your position in the global marketplace and conquer new heights in this digital realm.
