Table of Contents
According to HubSpot, 86% of social media managers believe creating an online network is essential to an effective social media strategy in 2025. Furthermore, 27% of social media app users actively engage in community based social media development, increasing to 40% for Gen Z and Millennials.
Communities on social media, which will become individual marketing channels in 2025, thrive off social networking and engagement, as well as promotion and valuable content with regular active participation. But to create an effective community, you require efficient strategies for building it and examples of thriving social communities.
In this blog, we’ll examine how creating an online community on social media will improve your marketing strategies for social media by 2025. It will also help you increase the return on investment from social media.
A “social media” community is a community of people who are linked and communicate with one another via specific social media platforms or online communities. Simply put, social media communities are social entities that create a sense of connection with other people because they share the same goals, interests, and beliefs.
The community based social media development is a sign of greater participation, shared interests, and regular interactions among the members. Marketing on social media is accountable for creating vibrant communities. Simply having a following on social media is not enough; you need to have a thriving community.
Now, let’s examine the various types of social media communities. Each one is unique in its characteristics and function.
Brand communities are built around a specific product or brand. They comprise loyal customers, enthusiastic fans, and advocates who share their experiences, reviews, and feedback on the products or services.
The members of these communities typically strongly believe in the brand’s loyalty and are involved in promoting and protecting the brand. The communities allow the brand to interact with its customers, collect feedback, and create an engaged customer base.
An example of interest based networks app development can be seen in Duolingo’s TikTok presence, which has 8.1 million users. This has created a lively community of people interested in learning languages. The brand uses TikTok to connect with its followers by keeping up-to-date with the latest audio effects, hashtags, and music while maintaining the same brand voice through its videos.
Support communities were established to offer help and solutions to people facing particular challenges or needing assistance with specific problems. They can relate to medical issues, technical or personal problems, or other topics. The members of support communities provide their stories, suggestions, and emotional assistance to create a safe and supportive space for people in need.
One of the best examples is the Headspace social media page, which has 1.3 million followers. It provides a support network to improve mental health and well-being. The goal of the account is to increase the happiness and health of its users. The page often shares helpful tips and techniques for tackling mental health issues and encourages discussions within each post, ensuring that users feel valued and heard.
Interest and hobby communities connect those with passions, such as gardening, photography, or gaming. Social media is a popular way for members to discuss their interests, share tips, display works, and interact with others who share similar passions. These communities are excellent places for those interested in studying, collaborating, and getting inspired by similar people.
One illustration is The Happy Gardening Life on Instagram, which has over 350 million followers. Gardeners gather on the site to discuss their gardening stories, tips, and ideas, and the site creates a place for them to meet and share knowledge.
Industry and professional communities were designed to unite people in fields like health, technology, marketing, or finance. These communities aid in networking, knowledge sharing, and career advancement. They often discuss industry trends and their best practices, search for jobs, and share information.
One notable instance is Social Media Today on LinkedIn, with over 100 million followers. It is an industry-focused and professional community of professionals in communication, business on social media, and digital strategies. It connects experts and thought leaders in these fields by sharing information about the latest trends and best methods.
Local and geographical communities are built around a particular geographic region that includes a neighborhood, city, or even a region. People in these communities frequently use social media to discuss local news, events, and concerns. They also provide local networking and the opportunity for residents to give recommendations for local restaurants, services, and other businesses in the area. Local community groups benefit those new to a particular area or seeking to meet others close to them.
One example is Nextdoor, an online social network that connects people with neighbors and local communities. It allows users to talk about local happenings, company advice, and safety alerts and fosters a sense of community on a local level.
Social media today is associated with the concept of community. It is an audience of followers from as close to home as a continent, talking about the things that matter most to them. They are spreading their beliefs and, from time to time, sharing a hilarious GIF with those they believe merit it.
In a rapidly changing and community-focused world, it is crucial for companies to participate in social media activities. Starting out with social media for business isn’t easy, but the benefits are worth the effort as long as you do them properly.
Here are some tips to help you build your following and promote your brand. Each suggestion is accompanied by a description of how companies have implemented it in the real world.
LinkedIn is the sole social media site that can provide essential details about its employees and top executives. HP’s profile allows users to see the profiles of the most successful HP employees, including Mirjana Spasojevic. Her profile includes information about her academic background, her entirely composed resume, and links to other content on LinkedIn she’s enjoyed. Professionals can meet the executive’s persona and the person behind the profile.
Symantec, the world’s most prominent cyber security firm, has launched the Symantec Facebook page, which is frequently updated with company news, briefs, event announcements, and blog posts by experts in the area. The page functions as an interactive version of the information on their site.
The page’s followers can submit questions and feedback beneath every post, and Symantec’s communication team can respond. Symantec has established a presence on social media platforms, including Twitter, LinkedIn, and Google+. Each of them can offer the same services to users like Facebook.
LinkedIn pages are particularly efficient social media tools when you must make the layout as simple and clean as possible. Qlik’s profile on LinkedIn is a good example of limiting using flashy images and information overload, preferring instead to use an “About Us” section, which is a decent length of a hundred words, sections that are collapsible for users looking to gain more information after viewing the page for the first time and an RSS feed that is visible only up to the third post.
SAP is a business located in Baden-Wuttemberg, Germany, but its social media presence is directly connected to the American technology sector. Using social analytics, SAP could focus on a segment of the population committed to the latest work methods.
Recently, SAP has been praised for its revolutionary work program that caters to employees on the autism spectrum. With the help of social media, they’re able to communicate news related to the program to their followers, who can then direct the content to non-profit organizations dedicated to autism research or users who might be autistic themselves.
It is possible to market your image every single time, but when you have no concrete information to share with your Facebook followers, the picture is nothing. LogMeIn is aware of this and has utilized its social media channels, such as LinkedIn, to give an exhaustive overview of its earnings for the quarter.
That profile also includes projections that provide clues as to where the company is heading and what it aims to do in the coming years. Based on these findings, investors and experts can determine how to position the company best.
Pages on social media often stall because the primary goals of the person behind the page aren’t thinking of discussing other issues that form part of their identity on the other side. Absolute tackles this issue by presenting a messaging app development through social media.
On LinkedIn, there is an additional page linked to the profile that concentrates on the people who work for the business. There are pictures of corporate offices and photos of employees; however, the most important thing is a section on the profile dedicated to charitable initiatives for employees to make money or volunteer time. The charities associated with Absolute vary from animal rights organizations to children’s hospitals.
Social media’s social engagement will only take your business so far. Sometimes, it’s essential to contact people via an event of a massive scale that offers plenty of chances to gain unforgettable experiences and unique items.
Fortinet has earned itself a scathing reputation for divulging the workings of cybercrime for anyone curious enough to be aware. Regarding the security of their LinkedIn page, Fortinet was keen to post a prominent video about a new kind of fraud emerging in the crypto-currency world: Crypto-jacking.
In a field in which security is the primary issue, the information should be current to ensure that it serves not only consumers who could be in danger but also those who work with technology systems for their jobs. Fortinet has repeatedly proven that they are capable of achieving this.
BambooHR has put its Marketplace in high visibility on its LinkedIn account to allow it to highlight technology startups and apps it believes are beneficial. The Marketplace offers links to more information about any featured application, including product descriptions, videos, PDFs, and even contact details for technical support lines.
BambooHR’s Marketplace is a complement section in the right-hand column on LinkedIn, where businesses are identified as being affiliated with the company. However, LinkedIn can only display the maximum number of companies tagged on their pages, so BambooHR went one step further by establishing its platform for advertising different applications and companies.
Adobe provides an Instagram feed on which digital artists can share their work using Adobe’s software. The goal is to inform people that, despite the praise they receive for their products such as Adobe Acrobat – a viewer and editor for PDF files Adobe is a firm that believes in the wide range of artistic expression created through programs such as Photoshop.
By presenting photographs, landscapes, and animations with striking images and stunning beauty to prospective customers, Adobe can show its passion for art by offering the tools to create such masterpieces as possible.
Building and maintaining a social media community requires time and effort. However, the benefits are well worth the effort. Here are ten steps to help you navigate the process:
The first step is to define your group’s goal. It’s the reason your community exists and what benefit it provides to its members. Whether it’s sharing knowledge, providing support, or encouraging the imagination, a clear goal is the premise for a solid community.
It’s not just about getting the right people to your site; it can also set the tone for the type of content and interactions that will flourish in your community.
Before you begin building your social media presence, it is crucial to realize that your users are already using social media. It’s up to you to determine the ideal members of your community and give a clear idea of who you’re aiming at. What are the common characteristics, such as interests, hobbies, and issues?
Customize your strategy for engagement and content to reflect your audience’s needs and desires.
Many social media platforms exist, but not all are created equal, and different users prefer different platforms. Find out which social media channels your target users frequent the most. If you want a digitally native population, platforms such as Instagram or TikTok tend to be extremely efficient. However, LinkedIn is the top option for those looking to reach a professional audience, and it can be highly effective for specific B2C companies.
It’s also an excellent idea to research your competitors and their social media accounts. When you identify the most effective social media sites, you can focus your efforts on the areas where they can have the greatest impact.
The quality of your content will keep your audience interested and excited to take part:
Engage your community members to develop content related to your brand or product, and be active participants. Encourage and acknowledge their work to create an atmosphere of connectedness and authenticity in your community. Here are some strategies for brands to support UGC:
Being a part of a community on social media is being a full participant. React to feedback, address questions, and respond to any input quickly, using a consistent voice for your brand. This kind of responsiveness not only helps build confidence but also displays your dedication to the well-being of your community.
Create clear guidelines for your participants to ensure a respectful and positive environment. Encourage positive discussions and deter bullying or negative comments. Everyone does not want to engage in discussions with spammers or people who use hate speech. Some tools will assist you in regulating your social media posts to ensure that offensive remarks aren’t seen.
Engaging with influencers and advocates is an effective strategy for humanizing your brand and increasing the reach of your social media audience.
Influencers are those with large and active social media followings, while advocates are enthusiastic and loyal clients who appreciate your products, brand, or services. Typically, influencers are hired for one-off social media campaigns that create awareness via their vast network.
Brand ambassador programs are a fantastic method of rewarding brand ambassadors and building long-term partnerships and loyalty to the brand.
Utilize analytics tools to monitor the effectiveness of your community-building initiatives. Review the increase in audience size, engagement metrics, engagement, and sentiment to pinpoint areas of improvement and refine your plans. Keep in mind that if you listen to and appreciate your community, they are likely to remain active and give constructive feedback.
By embracing this data-based approach, you can ensure that the Facebook and Twitter audience is not only flourishing but also aligning with your company’s objectives. This allows you to make educated decisions that contribute to your company’s growth and success.
Adaptation and development are essential in the constantly changing social media environment. Your social media network is not static but a constantly evolving ecosystem.
It is essential to review and refine your community-building plan regularly. Does it still reflect your brand’s vision and objectives? Are there opportunities or problems to tackle? Are we taking note of our community’s input and addressing their demands?
Do not be afraid to explore; you could discover breakthroughs and new approaches to rejuvenate your community.
For creators, there are many advantages to creating a community through social networks. Here are a few:
Regarding questions, buyers prefer to connect with people rather than watch a video tutorial. Social media communities offer the foundation for connecting and supporting one another and facilitating brand conversations. Your community will become your first contact for support, whether you need assistance on a DIY project or obtaining emotional support in difficult times.
To understand what customers expect of a brand, 59% of businesses use online communities for customer service, which has proven to be a reliable method of providing quick customer support.
Your message isn’t just broadcasting to the world. Messages are sent to everyone when you create communities; instead, you’re building ongoing communication. To increase your brand’s visibility, the engagement you create will serve as a source of energy. If your brand is a part of the conversation, when your customers are engaged, they’re not passive customers; they become active members who have questions and give feedback.
To guide them effectively to success, you must create a customer experience that fosters their interactions and improves your relationship with them. The foundation of trust and confidence is built through this type of engagement.
One of the primary benefits of creating a community on social media is that it builds brand trust. People are looking for good conversations, and if your social media community supports and encourages excellent conversations, your brand will rise to new levels. A well-branded online community can enhance customer experience and boost confidence since more than 85% of community builders and marketers acknowledge this.
Being isolated from the world is not a problem in the vast online ecosystem. Creating a space where people sharing similar experiences, interests, and passions join as you make an online community is easy. In this vast online world, it’s like discovering your tribe. The connections are based on connected moments, deep connections, and a feeling of belonging. In the real world, you could meet fellow community members, participate in events, or join forces on amazing projects.
Social media’s future is exciting and brimming with innovation that is changing how people interact on the internet. Virtual, real-world, and augmented reality experiences, blockchain technology, gaming, decentralized social networks, wellness, and mental health features are just a few of the developments creating the next generation of social media communities.
As technology advances, social media platforms are changing to meet their users’ evolving demands and expectations. Here are a few of the most exciting developments that will shape the next generation of social media:
Virtual reality and Augmented reality are two emerging technologies that are changing the way people interact with online communities on social media. These technologies allow users to communicate with one another in immersive virtual worlds, which could transform online communication and collaboration.
Imagine attending a concert in virtual reality with acquaintances from all over the world or exploring a new city in a virtual world. With the advent of virtual and augmented reality, the possibilities of social interaction are limitless.
Blockchain tech is disrupting the traditional centralized social media model by enabling decentralized social media networks. These networks give users more control over their data and security and make it unnecessary to use intermediaries such as social media companies.
Social networks that are decentralized are based on blockchain technology, which ensures that users’ data is safe and can’t be altered. Blockchain technology has the potential to change how we view social media, giving control back to the users.
Gaming is a different trend that is creating the next generation of online communities. By using game-like elements like leaderboards, rewards, and challenges, social media platforms could boost user engagement and create an atmosphere of community.
Imagine earning rewards for joining online communities or competing with your peers on social media platforms. Gamification is a great way to make social media more enjoyable and interesting while encouraging healthy social connections.
Social media communities can enhance people’s mental health and well-being by providing tools and features that encourage self-care, mindfulness, and emotional support. From meditation applications to online support groups, social networks are emerging as essential players in mental wellness. With the increase in mental health awareness, social networks are beginning to recognize the importance of offering resources and support to their customers.
By integrating mental health and wellness features, social media communities can be a positive force in well-being and mental health. The future of social communities on the internet is bright, with innovative innovations altering how we communicate. From virtual real-world experiences and augmented reality to blockchain technology, decentralized social networks to games, and mental health and wellbeing features, Social media platforms are adapting to meet users’ ever-changing requirements and demands.
Social media communities can be extremely powerful, particularly in the age of AI and the desire of people to interact more with people rather than bots. However, social media app development from scratch takes an enlightened approach, a commitment to resources, and a clear attention to the members’ requirements.
Brands can build vibrant communities by picking the right platform, encouraging genuine participation, and prioritizing genuine interactions over blatant advertising. Communities can boost brand loyalty, offer essential insights, and help drive sustainable growth.
The adoption of community-based marketing could change the way brands interact with their audience, leading to long-lasting relationships and mutual benefit.
The management of expectations, demands, and ideas, as well as the problems, feedback, rewards, and expectations of a specific group of people.
To build an environment of community around your social media profile, share content that is a hit with your target audience. Encourage interaction via comments and direct messages and encourage content that users create. Make sure to use the appropriate platforms for customer interaction.
User-generated content (UGC) refers to content created and shared by members of the community on behalf of a brand. UGC is a genuine endorsement, establishing trust with prospective customers. Brands can help encourage UGC by presenting customer stories, pictures, videos, and photos that show the actual effect of their products or services.
The most important benefit of establishing a community via social media lies in the development of a specific space where people who are similar to you can meet to share their experiences and establish connections. Communities encourage engagement, trust, and loyalty among members. This can result in increased brand visibility, better customer service, lead generation, and knowledge sharing.
The significant difference between a community manager and a social media manager is that a media manager’s primary goal is to market an organization and its products by providing engaging and informative material. The main goal of a community manager is to engage with the community, develop relationships, answer questions, and assist customers.
