There are several goals of a simple contact page and they are: To keep the customers happ, To give them a way to complai, To show them that you are very much interested in hearing their complaints, To solve any major issues with the product which you may not know otherwise, And last but not the least, to increase the sale.
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A simple contact page is used to gather all this information and this brings out the contact page from a completely new perspective.
Though, for designers it is a completely different story, for them, it is all about a few protected generic fields and a single submit button. But, now is the time to change that thought process and consider the whole page from the customer service point of view.
Designing a great web form starts by asking various information such as “what information do we need to collect?” and “how this information can be used?”
A contact form is more than just a basic form so there are other questions which you need to ask yourself.
Questions like:
To whom the messages will be delivered?
Main goal of the contact form.
Is the information gathered from the form enough to solve the customer issue?
Imagine you go to an e-commerce website to buy your favourite pair of shoes. You select them, add them to the cart and then punch in the contact and payment information just to find out that the checkout system is not accepting your information for reasons unknown.
You scan the whole website for the contact page but didn’t find a thing. The problem is that poorly designed websites do not provide access to the contact pages all the time. It is your duty to make sure that the contact page is available and easily visible from anywhere on the site.
The best practice is to add a link to the contact us page in the primary navigation bar or in the footer. Another approach you can use is by adding the contact form in the sidebar, this way people can submit it without having to go to a particular page.
Many companies face problems when it comes to designing a non-normal contact page. It can be a little intimidating but with a little effort, every company can make its contact form unique to their business, taste and personality.
Make sure that your contact form is not another boring page with fields and submit button.
Contact page is where you can build and gain the trust of the consumer by inserting team pictures and links to social media profiles of the company. This develops a sense of trust among the customer.
It is important that you make sure that all of your contact information is on the same page whether it is a link to the social media profile of the company, a telephone number or the address of your local branch.
Mobile users are increasing by every second and can take over desktop users any time hence, it is very important to see how your contact form looks like on the web. Make sure that all the fields are visible completely and clearly. If it’s not the case then modify the form.
Designing a contact form is not the most difficult thing but sure is an important part which is often underestimated. For the sake of the customer put some effort into designing a contact form which is appealing and suits your business brand and don’t forget to look for inspiration on the internet.
