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As the world continues to embrace e-commerce, certain product categories are witnessing explosive growth. In 2025, these categories are expected to contribute significantly to the global online shopping landscape, driven by technological advancements and changing consumer behaviors. Here’s a look at the top online shopping categories worldwide and in the United States.
Electronics continue to dominate the e-commerce space, with $922.5 billion in forecasted sales globally in 2025. This category’s massive growth is attributed to the increasing consumer demand for products like smartphones, laptops, and gaming consoles. Moreover, niche items like drones, smart home gadgets, and wearable tech are becoming more popular, further expanding the market. Electronics are the backbone of global e-commerce sales, maintaining a significant market share.
Fashion and apparel are the second-largest e-commerce category, with an expected $760 billion in global sales in 2025. The rise of fashion dropshipping has made it easier for entrepreneurs to launch online clothing stores, while established brands continue to innovate through collaborations and direct-to-consumer (DTC) models. This category has experienced tremendous growth, and the convenience of online shopping has made fashion accessible to global consumers.
Online food sales have been steadily increasing, with $460.1 billion forecasted in global e-commerce revenue in 2025. The rise of online grocery shopping, food delivery apps, and meal kit subscriptions has revolutionized the way consumers purchase food. This category remains consistently popular, as people increasingly prioritize convenience and fast delivery services for their everyday needs.
Beverages are projected to bring in $248.7 billion in global sales by 2025. This category reflects a shift in consumer preferences toward high-quality, unique drinks, such as craft beer, premium coffee, and specialty teas. The rise of subscription services and specialty drink deliveries is also contributing to this growth.
The DIY and hardware sector is booming online, with $220.2 billion in global sales forecasted for 2025. Consumers are drawn to the convenience of shopping for tools, home improvement products, and garden supplies online. E-commerce platforms make it easy for shoppers to compare prices, read reviews, and have large or bulky items delivered directly to their homes.
Furniture sales are another category experiencing strong online growth. Expected to generate $220.1 billion globally by 2025, the sector is being disrupted by direct-to-consumer brands that eliminate the middleman, offering high-quality furniture at more affordable prices. Consumers are increasingly shopping for home furnishings online, taking advantage of easy return policies and free shipping offers.
The media industry continues to grow online, with $193.9 billion in global e-commerce revenue projected for 2025. This includes everything from digital books, movies, and music to subscriptions for online courses and streaming platforms. The demand for instant access to digital content has made media one of the most popular categories.
Beauty and personal care products, including skincare, cosmetics, and wellness products, are expected to generate $169.6 billion globally in 2025. This category benefits from growing consumer awareness and demand for clean, sustainable, and niche beauty products. The ability to try and buy beauty products online has led to increased sales in this category.
Tobacco products, including cigarettes and e-cigarettes, are projected to bring in $116.6 billion globally in 2025. This category is evolving with the growing popularity of alternatives like e-cigarettes and vaping, driven by changing consumer preferences and regulatory influences.
The global demand for toys and hobbies is expected to generate $89.8 billion by 2025. The category benefits from educational toys, collectables, and craft items, which are appealing to a broad age group and ensure the category’s sustained growth online.
In the United States, the following are the top e-commerce categories based on projected revenue for 2025:
When looking at categories by annual revenue change, the top five fastest-growing global shopping categories are:
The e-commerce market is experiencing rapid growth across various categories, with electronics, fashion, food, and beverages leading the charge. As consumer preferences shift toward convenience and personalized shopping experiences, these categories will continue to evolve and shape the future of online retail. Businesses that leverage these trends can position themselves for success in the ever-expanding world of e-commerce.
